Whānau

100% family-owned. Our brand is inspired by our community, for our community

Kaitiakitanga

Sharing our beautiful culture while using environmentally friendly practices

Kia tika

Authenticity and integrity is at the heart of everything we do

maaia kids just dropped

Let your tamariki run around in style this Christmas in our Maaia Kids kamupūtu. Now available in Kakariki Green, Kikorangi Blue, and Māwhero Pink.

Shop now

Kids Maaia Original Gumboots with Kowhaiwhai NZ

$65.00 NZD

Kids Maaia Original Gumboots with Kowhaiwhai NZ

$65.00 NZD

Youth Maaia Original Gumboots with Kowhaiwhai NZ

$85.00 NZD

Youth Maaia Original Gumboots with Kowhaiwhai NZ

$85.00 NZD

Sale

Lowcut Maaia Gumboots - Limited Edition

$80.00 NZD $50.00 NZD

Lowcut Maaia Gumboots - Limited Edition

$50.00 NZD $80.00 NZD

Kids Maaia Original Gumboots with Kowhaiwhai NZ

$65.00 NZD

Kids Maaia Original Gumboots with Kowhaiwhai NZ

$65.00 NZD

Youth Maaia Original Gumboots with Kowhaiwhai NZ

$85.00 NZD

Youth Maaia Original Gumboots with Kowhaiwhai NZ

$85.00 NZD

Sale

Lowcut Maaia Gumboots - Limited Edition

$80.00 NZD $50.00 NZD

Lowcut Maaia Gumboots - Limited Edition

$50.00 NZD $80.00 NZD

Are MAAIA Gumboots
only for Māori?

Our gumboots are for everyone

While our design is Māori, its significance and the story it tells relate to all. Regardless if you are Māori, or not, we ask everyone that wears our gumboots to educate themselves on the meaning behind our design (below). Our gumboots are designed to be worn and enjoyed by people of all backgrounds, cultures and ages. The tamoko/kirituhi design is not just a visual element; it's a symbol of connection- to our heritage, to nature and also to our community. We invite you to wear our gumboots as a way to connect with your own story.

Original Gumboots with Kōwhaiwhai - Adults NZ

$105.00 NZD

Original Gumboots with Kōwhaiwhai - Adults NZ

$105.00 NZD

what is the meaning behind the māori design?

Māia - The Courage Within

Our intricate kōwhaiwhai design speaks to māia, the inner strength and bravery that flows through us all.

The symmetrical nature of our design represents balance and steadfastness, an unshakable foundation. It’s a visual expression of standing firm in your truth, no matter the storm.

The mangopare forms and koru-like spirals seen in the centre speak to resilience and determination. The mangopare is a symbol of a fearless warrior, strong, agile, and unwavering.

The perfect embodiment of māia.

The fine lines represent whakapapa, our genealogical threads. The stories, strength, and courage handed down by our tūpuna. Their journeys, struggles, and triumphs are etched into every curve, reminding us that our bravery is not only personal, but ancestral.

The outer curves extending upward resemble protective shoulders or a kākahu being worn, wrapping you in courage, pride, and mana.

This design is not just a pattern. It is a reminder:

He māia tatou kātoa

Bravery lives within us all

Frequently asked questions

Click here to view full policy

We’ve chosen not to offer Afterpay as we don’t want to encourage buy-now-pay-later spending within our community.

Our goal is to promote mindful purchasing and financial wellbeing

We have NZ and AU shipping available on our website

Unfortunately no other locations at this stage

Auckland: 2 - 4 business days*

Rest of NZ: 3 - 5 business days*

Australia: 4 - 10 business days*

Tracking numbers are also allocated to each order which you will receive in your email after making your purchase. Please note times may vary or be longer during our busier periods.

All shipping times are estimates, please refer to the tracking number provided by the courier company for a more accurate ETA

Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase